Venue
Provider
Event Organizer
Company
Event Organizer
(Owner)
Venue Provider
Event Organizer
Event Host

Background

Chinese venue Da Fang Jia is one of the Asia’s leading Meetings & Conferences centre. Located in the heart of Shanghai they normally house at least 400 events per year.

Problem

With an explosion of development occurring and spaces being used multi-purposefully, staying on top of the cutting edge and competitive with newer venues was difficult. They noticed that over the past 18 months, their monthly average had dwindled by 40% in favor of medium sized venues with more customizable spaces that integrated technology.

Solution

To combat this and provide additional incentives to their organizers, Da Fang Jia offered their physical space bundled with digital space. Every event held at Da Fang Jia had the option of using and creating their own white-labelled Exzbit marketplace.

Our Results & Analysis

Da Fang Jia experienced an increase in new business, all of whom opted to use their optional digital space offered. Additionally, the majority of returning event organizers opted to use the digital space as well. Further investigation revealed that all the organizers who opted for the complimentary digital space realized that they did not have to spend their own money or create their own platforms. Additionally, the events themselves experienced an increase in interested attendees and exhibitors by being able to view which exhibitors and what products would be showcased before the event.

Background

Obelisk Exhibits aimed to be the leading M.I.C.E company behind exciting and innovative trade & consumer fairs, shows, conferences, events and exhibitions in Europe, connecting clients to opportunities, where people and ideas converge into memorable trade shows and events designed to bring the best out of any business. They decided to differentiate themselves from other events companies by creating Virtual Reality worlds on top of the physical events they managed. Using services such as Second Life and ON24, they built virtual copies of event floor plans, booths and avatars for every merchant.

Problem

Problems arose as they quickly discovered after 10 months and only a handful of events that:

  • the cost was too prohibitive for most clients. Budgets did not allow for additional minimum $8,000 for unknown returns on having a digital space.
  • Setup for every booth was extremely time-consuming. Initial setup of floorplan and booths had to be done by service companies, as no one on Obelisks staff had the expertise. The back-and-forth communication between parties was tedious and inefficient. Constant flow of additional merchants meant they were continuously updating booths until days before the event.

Solution

Obelisk decided to find a more affordable and hands-off solution and discovered Exzbit. They purchased our wholesale package, and were easily able to integrate digital marketplaces into their offerings with minimal impact on their resources.

Our Results & Analysis

Obelisk saw an increase in profitability of each marketplace and staff reported more productive and efficient workflows with clients and their exhibitors. With Exzbit’s easy to use interface and step-by-step videos, Obelisk’s existing staff were able to become proficient in setting up Exzbit marketplaces themselves. They were then able to resell custom marketplaces and their services to clients and turn a profit on each marketplace. Valuable resources and time were used more efficiently, as Obelisk did not have to manually set up clients’ hundreds of exhibitors but rather had exhibitors either onboard themselves or contact Exzbit for mass uploading.

Background

The Consumer Technology Show (CTS), hosted by the Consumer Technology Association, is held annually in Las Vegas, Nevada, bringing in industry incumbents and startups to display the full array of the hardware and software technology available to consumers. 98% of companies who purchase booths come back every year for the marketing and awareness boost and to meet potential leads.

Problem

As the event was held annually in only one location, consumers had to travel to Las Vegas. However, some consumers that had bought tickets were unable to get visas and were not able to attend. Additionally, they received many requests for an additional event and alternative location that would be more affordable for consumers in Asia to travel to.

Solution

To test interest and viability of a second event, Consumer Technology Association, decided to create a virtual marketplace and market it as an option for consumers unable to physically attend as well as an add on for physical attendees. They opened the marketplace to all exhibitors free of charge to list themselves.

Our Results & Analysis

CTA had over 25,000 additional signups for ‘virtual attendees’ apart from their 90,000 physical attendees. Exhibitors saw an average of 34% more leads and a sales increase of 18% during the time of the event. CTA had a significant amount of purely 'virtual attendees'. Exhibitors also experienced an increase in sales during and after the event. CTA decided to wait on hosting a second event, and instead, kept their virtual marketplace open year-round. They made it private, so exhibitors had to pay an annual listing fee and buyers needed to sign up for an account to view exhibitors.

By creating a complementary virtual marketplace for their trade show, CTA was not only able to successful gauge interest from attendees previously unable to attend their event, but also make a sizeable increase revenue in virtual ticket sales. By leveraging their brand and making their event marketplace private and year-round, CTA is not only creating an additional revenue and marketing channel, but providing users with a value-add service that few other tradeshows or industries do. Exhibitors want to list themselves for the global audience, and buyers want access because of the depth and breadth of merchants. had merchants either onboard themselves or contact Exzbit for mass uploading.